The Road Ahead
The Road Ahead
Digital strategy + services
for organizations on the move
The Road Ahead
The Road Ahead
Digital strategy + services
for organizations on the move
Highway One Consulting, LLC is a Los Angeles-based digital strategy consultancy led by Vance Hickin. Highway One helps organizations craft and implement effective programs to build infrastructure, develop tools and talent, and drive awareness and online engagement.
Strategy
Strategy
Effective communication programs in our digital-first world are agnostic of specific platforms or tactics and based on clear objectives in the context of organizational values and capacity in a dynamic environment.
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Strategy
Strategy
Effective communication programs in our digital-first world are agnostic of specific platforms or tactics and based on clear objectives in the context of organizational values and capacity in a dynamic environment.
Learn More →
Assessment
We work to understand the core mission and unique attributes of any organization, lifting up what works and identifying areas for investment and improvement. Surveying the issue landscape in tandem, ideas take flight.
Program Development
Taking into account limitations of time, capacity, and resources, we design digital programs that deliver immediate value while laying the foundation for high-upside infrastructure and efficient workflow.
Rapid Response
Whether via unexpected opportunity or in crisis, turning sound analysis into immediate action is critical. We help groups to not only stabilize pressing issues but leverage these inflection points into a durable posture.
Platform
Platform
There is no default set of channels nor technologies, but a best-practices approach combined with a flexible mindset can yield the best possible mix of branding, content, and distribution that drives sustained engagement.
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Platform
Platform
There is no default set of channels nor technologies, but a best-practices approach combined with a flexible mindset can yield the best possible mix of branding, content, and distribution that drives sustained engagement.
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Technology
Investing in infrastructure for secure, scalable platforms is critical, but needn’t be complicated and binding over the long term. Thoughtful selection and integration of software and data for Web, email, and social media programs can multiply value.
Tools
The best toolsets reflect the unique culture and capacity of any organization, consolidating workflow and simplifying tasks in a way that unlocks creativity where it matters: speaking to your audience and maximizing engagement.
Talent
Investing in digital infrastructure is ultimately an investment in your people, whose highest utility is in embodying and expressing your mission and values. We work to identify and train your talent on tools and techniques that can ignite imaginations and sustain growth.
Content
Content
Engaging, informative, and tailored content is the currency of the digital realm, creating immediate and impactful storytelling across platforms that unlocks long-term visibility and trust.
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Content
Content
Engaging, informative, and tailored content is the currency of the digital realm, creating immediate and impactful storytelling across platforms that unlocks long-term visibility and trust.
Learn More →
Creative
Expectations of authentic voice, reliable information, and clear calls-to-action are only rising, alongside those of production value and speed. It’s a noisy marketplace in which to communicate ideas, but a commitment to high-value creative can break through.
Targeting
Knowing who your content speaks to — and why — is elemental to successful communication. Understanding how and where your messages can activate your existing supporters and expand your reach can drive down cost and maximize impact.
Distribution
Exponential visibility comes not only through the platforms and campaigns you deploy, but also from empowering supporters to activate their own networks, engaging key influencers, and assembling coalitions for mutual gain. Bonus: great content.
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